What is the FIS Campaign 'Bring Children to the Snow'?
In November 2008, the FIS Council decided to initiate a campaign to 'Bring Children to the Snow'. The initial concept was presented to the FIS Congress 2008 in Cape Town (RSA) in May 2008.
Following approval by the FIS Council in November 2009, the campaign has been divided into two dimensions: an International Communication Campaign and a National Activity Campaign with different projects and programs depending on the country. Externally the campaign activities will be known through the 'FIS SnowKidz' brand.
CAMPAIGN VISION
'All children between the ages of four and fourteen should have the chance to experience the fascination of snow'.
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